Intrepid Supermarket: Developing a Lifestyle Brand For Today

Intrepid Communications, a Palm Beach, Florida company, recently raised an amount of financing from private equity firms and is now in the process of expanding its business. In turn, Intrepid is working to find other markets where it can invest. Intrepid Chief Executive Officer Johneline Digna stated, “We are pleased with this infusion of cash and are currently evaluating our future growth opportunities. Financial Advisor believes that the funds we are raising will allow us to take our company to the next level.”










The company is focusing on developing new and improved products, which include Intrepid Original Shea Butter. One of the most popular items in Intrepid’s product line is the Intrepid Micronized Raw Sugar, which is designed to offer premium skincare products for women. The company also claims that their Intrepid Nutrasweet Body Butter is a nutgrass and olive oil alternative that gently soothes and nourishes the skin. The Intrepid Nutrasweet Body Butter nourishes and moisturizes your skin while promoting healthy metabolism and balancing hormonal levels. Other Intrepid creams and lotions are also available. Many of the Intrepid lotions, facial creams and body butter contain a proprietary blend of natural botanicals, essential fatty acids, and minerals such as zinc and selenium.

Intrepid’s funding from private equity firm WM Partners was a part of their initial investment into the non-profit company. According to Intrepid Chief Financial Officer Donda Mullis, “Their financial investment was vital because, without it, we wouldn’t be able to fund the continued expansion of Intrepid.” Intrepid is currently working on several projects, one of which is a breast cancer initiative called “The Intrepid Way”. Other projects that the company is pursuing in the non-profit sector include AIDS education, the empowerment of women, and the treatment and prevention of poverty and disease in Africa.

In early February of this year, Intrepid was listed in the Financial Times Magazine’s “top green city” along with London, Tokyo and New York. The company stated that the listing was a “fraction”, which meant that thirty per cent of each Intrepid contract sale goes to supporting the causes and activities of these cities. In an article published by Fast Company, author Joanna Martine Woolfolk speculates that Intrepid could become the second “Green State” in America. Intrepid is committed to conserving the environment by using sustainable practices, and to employing local labour in developing countries.

With a current budget of forty million pounds and a capital investment of eight million pounds, Intrepid is already a big player in the non-profit, private equity firms. According to Fast Company, another “green state” with a massive annual budget is hedge fund manager-owned Y&R, or you can call it simply: you. Y&R is in the personal care category, working with philanthropic organizations that sell products associated with organic food.

According to Intrepid’s managing director John C. Maxwell, everything starts with “a vision”. “We started out as two guys who were thinking about creating a place where we could do good while at the same time being playful”, he states. Then when it came to raising capital, they turned to traditional sources of finance like banks and private investors, which turned out to be “much tougher”. Intrepid has now raised more than one hundred million pounds for its various projects, which include projects in Nepal and India. The Managing Director says that the main aim of the company is to make a difference and that its work will always be focused on the present, and that will help it raise the most money possible – whilst helping the environment at the same time.

One aspect of Intrepid’s work that is not too common is its involvement with alternative energy. In fact, the managing director states that they are “big fans of clean energy”, and the company will therefore be supporting the Carbon Offset Program (COOP), which aims to mitigate the carbon emissions released by global warming. Other projects include installing twenty solar power plants around the world, creating ten new sustainable forest communities and helping to restore degraded rainforests. A sustainable sugar production initiative in partnership with the UN Global Compact is also an important initiative of Intrepid, helping to promote a switch to sugar-free products. This is part of Intrepid’s mission to create a better world for future generations.

In conclusion, we would say that the personal care practice of Intrepid has a lot to offer anyone who is looking for a new, innovative approach to business. Intrepid promotes a healthy lifestyle through its “greener” products and active engagement in environmental issues. If you are looking for a business that is not simply about making money but about making a difference, then this might just be it for you. If you feel passionate about helping people and have the entrepreneurial skills to turn that passion into profits, then this could be a career worth pursuing. However, there’s a lot more information on the internet, so do some research before you visit your chosen company.

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