These 8 surefire tips will help you run a successful fundraising campaign
It may seem like there are a zillion details to take care of while organizing a fundraising campaign for your nonprofit organization. At this site https://www.moneytaskforce.com/money/how-to-launch-your-first-fundraising-campaign-successfully/ We created a straightforward template to help lessen your load because we recognise that feeling and are trying to help you avoid it.
Despite the fact that the majority of fundraising campaigns are unique from one another, there are general best practises you can use to all campaign types to increase your chances of success. Use the eight suggestions listed below to make sure your subsequent one goes successfully, attracts more supporters, and advances your purpose.
1. Get Your Campaign Started With a Strategic Soft Launch
Before your official debut to the general public, planning a soft launch for a select group of devoted supporters or former top fundraisers might help your campaign gain momentum.
It’s important to focus on your early adopter audiences to gain initial traction because people are more willing to donate to your campaign after you’ve begun working toward your objective. Additionally, by soft-launching your campaign, you can ensure that you have time to fix any faults or mistakes, such as typos or broken links, before distributing it to a bigger audience.
Your supporters should be emailed and asked for feedback:
- Is there anything they would change?
- Does the message make sense?
- Is it exciting for them?
Ask them to develop a personal fundraising page and start soliciting support from friends and family if they are peer-to-peer fundraisers. When it’s time to extend an invitation to everyone, the momentum you built up during your soft launch will probably continue over to your hard launch and help you get closer to your objective.
2. Make your brand the center of attention
Your fundraising campaign has the simple purpose of confirming that it is, in fact, yours when it has strong branding.
If your nonprofit’s brand, logo, and colors don’t match those of your new fundraising campaign, it may be confusing to potential donors. This is particularly important as you advertise your campaign through several platforms including email, social media, and direct mail appeals.
There are many strategies to guarantee that your branding is consistently strong and consistent across all of your platforms. For instance, you could design a unique logo for your new campaign that differs from the one for your nonprofit but makes use of the same colors. People will be able to tell for sure that your campaign is the only one of its kind when you include your logo in your marketing outreach or when they stumble across it by accident.
3. Flexibility in payment options makes giving easy
Flexible giving choices are ranked first on our list of fundraising trends and predictions for 2022, and data from our most recent State of Modern Philanthropy 2022 study confirms that the payments you provide can influence a donor’s decision to complete their gift.
We discovered that gift sizes on the Classy platform rise when donors have choices. According to our research, a one-time contribution made via an ACH is typically roughly 2X bigger than one made using a credit card. This demonstrates the importance of a frictionless donor experience and serves as a reminder to recognise your contributors’ preferences in order to fulfil their expectations.
4. Recurring donations should be encouraged
According to our Recurring Donor Sentiment Report, 47% of recurring contributors believe that their contributions are having a greater impact than one-time contributions, and 38% believe that regular giving makes them feel more connected to a nonprofit.
The value of recurring contributions to your nonprofit is five times more than that of one-time donors. In fact, 84% of recurrent donors also give their time, make additional one-time donations, go to events, and other things in addition to their regular donation.
If you don’t ask your fans to increase their gift, you can be losing money. Send email appeals requesting recurring donations at the chosen frequency from recipients in order to support your cause and long-term goals.
Use strong calls to action, highlight special incentives, and emphasise in your messaging how much more of an impact regular gifts have compared to one-time donations.
5. Matching gifts to drive engagement
When you announce a matching gift period during a campaign lull, you can generate enthusiasm among your supporters. Many times, matching gifts give donors a sense of urgency to donate now rather than wait until later.
Alternately, to encourage donors straight away, you might advertise your matching contribution period at the beginning of your campaign.
Don’t wait until the last minute because it can take some time to find a matching gift partner for your campaign. Inquire about their interest in serving as your match provider when you are still in the early stages of preparing your campaign with prospective partners, sponsors, or large donors.
As a result, when it’s time to inform your audience about the matching period, you’ll already have the dates set, the maximum amounts selected, and approved text to use for promotions on your website, email list, and social media platforms.
6. Donations tied to impact in the fuel sector
Your adversary is apathy. Donors are unlikely to make a donation if they don’t think their money will help. Make it abundantly apparent how each donation contributes to concrete solutions in order to overcome that obstacle. Every donation, regardless of size, can help you further your objective.
In your written pleas or through visual calls to action on your campaign page, break down the effect of each particular gift size. For instance, Classy’s impact blocks combine potent images with evocative language to demonstrate how donations assist your group get closer to your goals.
7. Motivate your audience with video
According to studies, after three days, people only retain roughly 10% of material they hear without any visual cues. They’ll remember approximately 65% of it if it’s combined with a picture or a video, though.
Unquestionably, video is a very effective tool for grabbing your audience’s attention, bringing your cause to life, and making a compelling request to donate, organise a fundraiser, or sign up as a regular supporter.
Additionally, films are adaptable and may be used on virtually any marketing channel, your campaign page, or in direct donation solicitations. Record film of your team in action, write features about the influence you have on your beneficiaries, or do interviews with supporters to create your next fantastic video. Show individuals how to participate and the difference they can make in the world.
8. Celebrate donor success by thanking them
If you want to keep your community motivated and inspired to accomplish the next major objective, it’s critical to recognise and celebrate achievements, innovative concepts, or fundraising successes.
Think about making more manageable, incremental goals that you may reach together and celebrate along the way. Donors may give up before they even begin if the fundraising finish line seems too daunting. This is crucial for peer-to-peer fundraising campaigns.
Send milestone letters to stress their significance and motivate them to keep continuing in order to avoid losing their interest before they reach their goal.
Celebrate with your internal team, board of directors, and business partners as well. They put in just as much effort to make sure that the planning, commencement, and conclusion of fundraising campaigns go off without a hitch, so don’t forget to acknowledge and appreciate their contribution. Think about sending them a handwritten message or thanking them in person with a little happy hour.
Make Your Next Fundraising Campaign a Success
Download our Fundraising Campaign Checklists for further suggestions on how to solicit, hold the attention of, and convert donors for various sorts of campaigns. We go over what to put in your crowdfunding, peer-to-peer, and event fundraising campaigns, along with expert advice and best practises to assist improve your campaign’s visual appeal.